Web Design & SEO For Small Businesses

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Testimonials on landing page will increase conversion for your PPC campaign because it indicates that to the visitor that the website is legitimate and also boost the confidence of the visitors either to buy or take some action on the site. Most of the time the testimonials can be fake one, but majority of the visitors take testimonials seriously and doesn’t think that way. Testimonials are also considered as quality assurance indicator since it is already used and tested by other users.

Also adding too many testimonials can hurt your landing page conversion. Because too many testimonials can distract the user in focusing on what you sell. Since each testimonials are different it will give the user different views about the offer.

Tips of adding testimonials on landing pages

1) Reduce your testimonials to not more than three.

2) Place testimonials which are short and convey the message. Long written testimonials.

3) Add success stories testimonials which will convert better.

4) Always try to use genuine testimonials fake ones doesn’t going to help you much.

5) Always add contact or URL of the website who wrote the testimonials.

6) Make the testimonials prominent on your landing page where visitors can read but it doesn’t mean to stand out from the call to action.

7) Another tip to get good testimonials is ask the customer who brought your products or services and are happy, ask them to give a testimonials about the product how they liked it.

People always have a tendency to buy products or services not because of the features and benefits which it is offering but some else has brought the same products and are happy is a good indicator that your product is a good one. Adding testimonials on landing pages is an absolute must. So try to add success stories to your landing pages and increase your conversion.