Web Design & SEO For Small Businesses

Internal Links for a website is very important as inbound links from other website this one of the most important aspect often people forget. Because internal links with right anchor text gives relevant to your business. The other important value to internal links from the users point of view is they can navigate the page to find more information to the anchor text you have linked.

The process of internal link building is called link sculpting which help search engine bots to find which are the most relevant pages of your website.

Here are some of the do and don’t of creating internal links

Do’s

1. Do including your most relevant key phrases while adding internal links
2. Target long tail keywords of your business in the anchor text
3. Deep Link to pages try to link to pages which are hidden deeper inside the site.
4. Add no follow to link which are less important on your site like privacy policy, contact us page and Terms of conditions.

Don’ts
1. Using a non-relevant anchor text
2. All internal link to the homepage instead of spreading out linking to all the pages.
3. Over use of on page links don’t use more than 3 contextual links on one web page.
4. Using bold text to each inbound links
5. Opening the links in a new window which will annoy the users
6. Using the same color of the text for the hyperlinks which is also not a good usability for the user.

Also just adding a lot of links just for the sake of internal link doesn’t help. You need to measure or analysis the effort you have done with your internal link structure by check with analytic of your site.

Implement these Internal link building strategies to increase your ranking in search engines.

Please Leave your experience with internal link structure in the comments.

You may be interested Related post :-
10 Valuable Word Press CheatSheets for WP Designers
Is Over Optimization dropped your traffic?
Keywords Density Does it really Matter in Search Engine Optimization?
25 Best ways to Promote your Website Online

Ranking your website above the SERPs for relevant keywords is key to any successful search engine optimization. Especially if you need to optimize for local search results getting your domain listed for the top 10 local search results will make a big difference. Local internet marketing is a very affordable method where you get targeted visitors for your business. Compared to organic ranking, local search marketing can achieve results much faster.

1) Keyword placement – Using the right keywords of your business. When you list your business for local search engines instead of using your business name use you main keyword phrase in the title of the listing. Also use major keywords in your description of the listings as well as under specialty or expertise fields.

2) Use you local address – Also use the local address while optimizing for local search marketing. One of the particular attention that search engines likes is the proximity of the address used in pages you are listing. Try to use your local telephone number for your local search marketing link building. emarketingmatador.com has a great list of directories for an effective local search marketing link building check them out.

3) User Review are important – Reviews always helps increase your conversation of your website. I don’t suggest to get fake reviews. Once you have successful completed your project of your clients ask them about giving an review for you in local search engine listings. Don’t try to fake user reviews. Visitors can easily identify a fake review from an genuine one and smart enough not to buy from you.

4) Display Images/Videos – Now local search engine listing allows you to have images, logos and even videos. Take advantage of these features while listing your business with google local and yahoo local. Logos and images will increase credibility  and branding. You can upload of your business premises picture as well. If you have a good marketing video upload that as well. Online videos spending has increase because online video drives engagements which will help you to accomplish your primary marketing objective of showing your unique selling proposition to increase your online leads and revenue.

5) Linkbuilding with local directories – Link Building is key for local search marketing, because local search listing is based on the weight of the backlink each site is gained. Check out your competitors in the local search listing and identify from where they are getting their local link juice identify those pages and try to get listed there. Try different cities and different niches and see from where they are getting those listings and get listed there.

6) Keep you business information up to date - Update your address and phone number in the local directories up to date. Most often we don’t keep track of directories/website where we submit the website, It is always useful to have a spreadsheet and add the listing when ever you make a submission.

If any of you have any other tips on local search marketing please provide that on the comments.

If you enjoyed this article, please subscribe to our RSS feed.

Possibly Related Posts:
10 Valuable Word Press CheatSheets for WP Designers
Is Over Optimization dropped your traffic?
Keywords Density Does it really Matter in Search Engine Optimization?
25 Best ways to Promote your Website Online

Creating a website is only a part of the requirement for a successful online business. You have to also know how to make the website search engine friendly so that it gets a good ranking on search engines. So if website ranking is important to your website, you have to remember these tips to ensure that your website is search engine friendly.

1.    The first point to remember is to use unique tags that identify the content of the respective web pages of your website. Make sure this is generated automatically for your site as it will make a huge difference in the ranking of individual pages and products.

2.    The content of the website should be well structured and keyword rich. In addition to it, it should also have bullet points, highlighted words and heading tags to help search engines in crawling them.

3.    It is better to place your straightforward menu at the top of the page to make it easy to navigate the page. And if you have various deep level pages in the website, have a sitemap that is linked to the homepage for search engines to easily find it.

4.    Update the website regularly to keep the website fresh. This can be done with a cms (content management system) or blog. Fresh content on the website boost your keyword combinations and improves the chances of visitors finding you in their searches.

5.    Don’t use the same keywords on different pages as it reduces the value of a keyword on a particular page. It also makes it difficult for search engines to decide on which page to show on searches.

6.    Though Flash gives flashy ads for your website, it should be used sparingly as it does not help in improving the page ranking of your website.

7.    Make the layout of your website as clean as possible. This makes it easier for search engines to access your website. It is better to use Cascading Style Sheets for design implementation and to store scripts in external files.

8.    As search engines can’t read text in images, don’t do this. Instead use ALT tags to embed text in images.

9.    Your website should have a meaningful directory and file names with keywords in them as search engines pick them up faster.

10.    When linking to your home page, make sure the link is linked to the full domain name and not just to the file name. This increases the flow of traffic to your website.

Please leave your comments or if you have any other tips related to search engine friendly web design.

Firefox has been one of the fastest and most user friendly browser for anyone. I can’t think working without it. Firefox extensions help web analyst to test, report and analysis the web data easily. I’ve used Firefox for close to four years now and I’ve found a number of extremely useful third party plug-ins and extensions to simplify manipulation, analysis and graphing of data. analysis analytic, reporting

Here is the list of 10 top user web analytic Firefox extensions.

1. Web Analytics Solution Profiler/Debugger (WASP)

Provides detailed information about the data being collected trough Query String and Cookies by web analytics solutions. Covers 125 tools, including Google Analytics, Omniture SiteCatalyst, Coremetrics, WebTrends, ad networks and several others.

2.Data Analytics Firefox Addson

DataAnalytics is a Firefox extension that enables importation, manipulation, analysis and graphing of data. Often websites lock their information in static tables.

3. TrackMe Analytics on user habits.

TrackMe delivers Personal Analytics on user habits and can provide teachers with a tool to use in assessment which can encourage learners to engage in inquiry in a domain, whilst documenting and developing their habits.

4.Greasemonkey

Grease monkey allows you to customize the way a webpage displays using small bits of JavaScript. Here’s a list of scripts which’ll help web analysts, before that make sure u have latest version of grease monkey addons.

5. Checks to see if Google Analytics is installed on any given page

This extension checks the current page you are on to see if Google Analytics is installed. It’ll automatically detect and report back to your browsers status bar.

6. Counterpixel – Display the counting/measurement pixel of a website.

The tool tries to find counting/measurement pixel of tracking software from different services and companies.

7. Fire Analytics – allows you to view Google Analytics reports in Firefox.

Open Tools > Fire Analytics menu, specify your email & password on Preferences tab (alternatively you can just log into your account using browser), choose Report type and click “Show report” button.

8. Better Google Analytics – Enhances Google Analytics with a compilation of user scripts.

9. Ghostery – Firefox Plugin

Ghostery lets you see the invisible web on every page on the web. Invisible web objects include web bugs that track your behavior as well as analytic trackers used by the sites you visit to understand their own audience.

10. Alexa Sparky

Sparky is a free Firefox browser plugin built by Alexa, that accompanies you as you surf, providing useful information about the sites you visit without interrupting your Web browsing.

These firefox extensions saves us a lot of time for to analysis our web traffic efficiently. If We have missed out or if anyone have any thoughts about these web analytic firefox plugin please feel free to add a comment. Also in future this list would be expanded as and when new addson are added.

Over-Relying on your home page – Most of the website owners thing home page is the most important page of their website, and give less importance to the other pages of the site. Off course the home page is the first and it tells a lot about your business, but ignoring the other pages of the site is a big mistake on part of the website owners. Also home page can go certain limit where you can put and get the maximum out of it. The success of your home pages should be passed on to the other insides pages so that it will also bring in leads and sales to your business. Over dependence of homepage for traffic will reduce your chance of getting more traffic to your website, since all the focus is given to the homepage most of the conversion will happen on the homepage and the rest of the pages on the site won’t convert, because of no call to action and no importance given.

Three reasons why you need to optimize inside pages.

1) More targeted content – your website conversion will increase if you have more inside pages optimized for different product and services. Since each inside pages has more relevant content it will rank well on the search engines because of the quality content.

2) Getting Authority in Google – The more content you have on your website it will help to get Authority status in Google check out my earlier blog posts on Google Authority listing. More content makes your website to be more relevant to your site and it will help you gain more credibility in the eyes of Google and higher in search engine ranking results.

3) Focused product page – Having a single page dedicated to a product will generate more pages to a website. Which in turn creates more pages and more focused product page with all details of the product which helps in your PPC marketing as well as unique product page will convert more.

4) More Pages mean more traffic – Having more pages can bring in more traffic to the site which means more sales and revenue to your business. Another advantage of having more pages helps you identify keywords which you would not have thought of. Optimizing for those keywords will benefit the site as well.