Cheatsheet

Building Correct Internal Linking to Strengthen your Ranking

Posted by Thomson | Posted in General | Posted on 21-08-2009

Internal Links for a website is very important as inbound links from other website this one of the most important aspect often people forget. Because internal links with right anchor text gives relevant to your business. The other important value to internal links from the users point of view is they can navigate the page to find more information to the anchor text you have linked.

The process of internal link building is called link sculpting which help search engine bots to find which are the most relevant pages of your website.

Here are some of the do and don’t of creating internal links

Do’s

1. Do including your most relevant key phrases while adding internal links
2. Target long tail keywords of your business in the anchor text
3. Deep Link to pages try to link to pages which are hidden deeper inside the site.
4. Add no follow to link which are less important on your site like privacy policy, contact us page and Terms of conditions.

Don’ts
1. Using a non-relevant anchor text
2. All internal link to the homepage instead of spreading out linking to all the pages.
3. Over use of on page links don’t use more than 3 contextual links on one web page.
4. Using bold text to each inbound links
5. Opening the links in a new window which will annoy the users
6. Using the same color of the text for the hyperlinks which is also not a good usability for the user.

Also just adding a lot of links just for the sake of internal link doesn’t help. You need to measure or analysis the effort you have done with your internal link structure by check with analytic of your site.

Implement these Internal link building strategies to increase your ranking in search engines.

Please Leave your experience with internal link structure in the comments.

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6 local search marketing tips for local businesses

Posted by Thomson | Posted in Local Search Marketing | Posted on 06-04-2009

Ranking your website above the SERPs for relevant keywords is key to any successful search engine optimization. Especially if you need to optimize for local search results getting your domain listed for the top 10 local search results will make a big difference. Local internet marketing is a very affordable method where you get targeted visitors for your business. Compared to organic ranking, local search marketing can achieve results much faster.

1) Keyword placement – Using the right keywords of your business. When you list your business for local search engines instead of using your business name use you main keyword phrase in the title of the listing. Also use major keywords in your description of the listings as well as under specialty or expertise fields.

2) Use you local address – Also use the local address while optimizing for local search marketing. One of the particular attention that search engines likes is the proximity of the address used in pages you are listing. Try to use your local telephone number for your local search marketing link building. emarketingmatador.com has a great list of directories for an effective local search marketing link building check them out.

3) User Review are important – Reviews always helps increase your conversation of your website. I don’t suggest to get fake reviews. Once you have successful completed your project of your clients ask them about giving an review for you in local search engine listings. Don’t try to fake user reviews. Visitors can easily identify a fake review from an genuine one and smart enough not to buy from you.

4) Display Images/Videos – Now local search engine listing allows you to have images, logos and even videos. Take advantage of these features while listing your business with google local and yahoo local. Logos and images will increase credibility and branding. You can upload of your business premises picture as well. If you have a good marketing video upload that as well. Online videos spending has increase because online video drives engagements which will help you to accomplish your primary marketing objective of showing your unique selling proposition to increase your online leads and revenue.

5) Linkbuilding with local directories – Link Building is key for local search marketing, because local search listing is based on the weight of the backlink each site is gained. Check out your competitors in the local search listing and identify from where they are getting their local link juice identify those pages and try to get listed there. Try different cities and different niches and see from where they are getting those listings and get listed there.

6) Keep you business information up to date - Update your address and phone number in the local directories up to date. Most often we don’t keep track of directories/website where we submit the website, It is always useful to have a spreadsheet and add the listing when ever you make a submission.

If any of you have any other tips on local search marketing please provide that on the comments.

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10 Valuable Word Press CheatSheets for WP Designers

Posted by Thomson | Posted in WordPress | Posted on 19-12-2008

Cheatsheets provide an simple and excellent way to get an overview on specific topics. These 10 list of wordpress cheatsheets provide a quick find references to wordpress users. These wordpress helpsheets collection lists of frequently wanted information for WP users. Includes information on template files, snippets for both headers and footers, and more.

For those of you love wordpress will find these cheatsheets handy while working on WP. Please leave your comments and thoughts and any other cheatsheet which I have missed out.

1. The WordPress Help Sheet from WP-candy