If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Recently most of the website owners started seeing a big drop in traffic some of them as much as 90% drop in traffic. Some of the owners also saw a drop in ranking as well for their main keyword terms.Do you think it is Google penalized for sites which is over optimized? A thread on webmaster world today there is a huge discussion about that.So what constitutes an over optimized pages? Below are few tips on avoiding over optimization of your web pages as well as keep your ranking on the search engines.
1) Don’t Over optimizing the title with repeating the keywords several times. Just focus on one keyword at the beginning of the title, and try to write the title as a sentence so that it is use for the human visitor.
2) Write your
3) Don’t make your H1 tags as keywords but make it a sentence and make sense to the user.4) Instead of using keywords strategically inside the content make keyword flow look like natural you can solve that problem using long tail keywords.
5) Don’t use the same keywords phrase to link back to the website use different variation of the keywords and make sure that look like natural in the eyes of the search engines.
Reducing over optimization can get back your lost traffic but it is always try to do it right the first time so that way you don’t need to go through all these kind of trouble.
This question is been asked several times by SEO but so far there is no clear answer to how much percentage of keyword should we use to optimize a web page content. There are several tools out there to find the keyword density of a web page but what is the real answer to how much keyword do we need to use on a certain amount of words in a page.
When I think about keyword density my thoughts is that we need to have keywords density but don’t overdo or under do it. As we all know content is what really matters at to search engines and the human visitor. But if you have content which doesn’t have any topic then it is of no help both from the search engines point of view as well as in human eyes. That’s where keywords come in. The whole idea of having keywords more than once is because that makes that particular page is relevant to a certain niche.
Saying said that, keywords density is important but it should be written in such a way that it shouldn’t look like it is stuffed. While optimizing a web page content a SEO copywriter needs to keep in mind that the content he is writing should appeal to both search engines and website user.
Here are some points a SEO copywriter need to focus while writing a SEO optimized content for the web.
1) Focus on one keyword theme and write the content just based on that theme instead of just repeated the keywords several times on the heading of the web page till the footer of the content.
2) Do through keywords research before planning to write the content. So that you get more keyword ideas to chip in to the content as well as you would be able to enlarge your content because of you are armed with more keywords that can add more content.
3) Try to use more long tail keywords more often inside your content it not only reduce keyword stuffing as well as your web page can draw more long tail keywords traffic.
4) Add your keywords phrases where it really matters in places like Meta Title and Meta description also on the heading of the web page.
5) No traffic is great if it didn’t really convert at the end of the day. So just writing content for the sake of it is not going to work for your favor. Instead writing interesting and compelling which users are hunger for.
Search Engine Optimization is a long and challenging process, since it takes quite lot of time to achieve results through SEO; you can take advantage of this and make money through affiliate marketing. As an affiliate marketer all you are concerned is to make money so why not try this way optimize your web pages for your promoting offers which big companies and brands are not doing it. Today I did a search for Red Nike Shoes in Google I found not a single popular online shoes websites where not coming up in the top ten results. Below is the screen shot of that result?rednikeshoes1.jpg
Why do you think these top Shoe websites are not interested in ranking under natural search engine ranking, because they are lazy as well as some of their individual product page URLs are not search engine friendly and these big companies don’t want to change that. But why do we need to optimize that affiliate product which big players are not in the top ten. Because these bigger companies want to be visible as well as traffic for that products which is very important. So why exploit these opportunity to your advantage to make money through Search Engine Optimization.
Most people when they think of website promotion, they think about search engine marketing. But actually there are different ways to promote a website without depending on just search engines to get targeted traffic. All you need to do is thinking in a creative way, try innovative ideas and different way how to promote it. Online Marketing is not just all about SEO it is all about Creative Marketing. If you can do it right, there is more waiting for your website to come out of sandbox, link popularity and dependency on Search Engines.
I have put together 25 different ways on how to promote your website online absolutely free.
1) Web Content optimization - Content is key to any website. If you website is optimized for search engine it will definitely going to be noticed and started getting traffic and links.
2) Link Building - Links are so crucial for online visibility not only to the search engine eyes but link from good relevant sites can bring you targeted traffic and get noticed.
3) Article Distribution - Article syndication is one of the best and cheapest way to promote your website. There are hundreds of article directories out there to promote.
4) Online Press Releases -Online Press Release or press statement is a perfect way to attract media attention or publicity for products and services of your business.
5) Freebies - Giveaways and Freebies can attract a lot of attention as well as links from other websites. If you can create a unique tool or useful free product online it can get noticed and drive traffic to your site.
6) Unique Ad Creation - Pay Per Click Campaign is all about how you create a good ad, the more unique the better, A well written ad gets attention of the search engine visitors and will click on your ad.
7) List Building Email promotion - List building or email list building is a good way to bring visitors to your website, if you provide a newsletter subscription or free advice on your niche you have the right to ask for the visitors email address and name which can be used for future promotions.
Blogging - Blogging is a newest buzz word out there every business are getting into this new web2.0 marketing technique. Blog commonly knows as web logs where visitors can engage in a conversation.
9) Sponsored Reviewing - A review about your website is another way to promote your website or blog. There are several blogs and website that does this.
10) Commenting - Comments on review sites and blogs is a another way to do a promotion. If you comment and engage in a conversation in blogs which is relevant to your industry chances people will visit your website.
11) Social Media - This is the new craze among marketers Place like Facebook, Myspace, digg and stumbleupon can bring in tons of traffic if you promote it properly.
12) Online Contests - Facilitate and run contests on your website can get viral if people willing to participate in contest will spread the word through their website and blogs.
13) Forum Posting - This is the place where like minded people hang around, So to get noticed you need to engage in threads asking question and answers related to your topic.
14) Video Marketing - Videos are an effective way to promote your website. If you can broadcast relevant videos related to your industry visitors will folk to your website.
15) Affiliate Marketing - affiliate, reseller, and associate programs will allow your products and services to be listed on other websites which increases sales.
16) Mobile Media Marketing - can be mobile advertising, mobile search, mobile messaging, ring tones… and this is still in its early stages.
17) E-books Marketing – E-book marketing is a great way to achieve popularity of your website, If you can offer free tips and ideas via e-Books which can be downloaded for free it can create a viral effect.
18) Joint Venture - Same Target Customers and Partner Up With other online marketers who share the same niche you can sell your products to their list as well visa verse. But doing joint ventures you can get targeted traffic.
19) Banner Advertisements - One of the oldest forms of online advertisement to get noticed online still it works if you can create a eye-catching banner ad.
20) Sponsored Links - Search Engines hate this but still you can get a sponsored link weather it is do follow or no follow on high traffic relevant website it is a great way to promote a website.
21) Testimonials - A strong guarantee makes it safe for prospects to give you a try. A customer who is indecisive about your product or service may go ahead and give you a try if there’s no risk. The guarantee will push many customers “over the edge” when there’s doubt about making the purchase.
22) Podcasting - Podcasting your website content is another way to promote your website. Your digital media files which are distributed over the web would be downloaded into media players and listeners will follow your website.
23) Classified Ads - Classified ads online through Craigslist.com, usfreeads.com, Squidoo, Hubpages is another way to promote your website.
24) Local Search - If you website is local based then you can submit you Local Search databases like Google, Yahoo and MSN local as well as other local directories.
25) Interviews - Finally if you an expert in your niche you can offer interviews in different websites and blog which will give more exposure to your website.
Hope these techniques if implemented in your online marketing to-do list you can see success in your online venture and also I think this atleast motivates you to start. If you feel that there are other different ways please, feel free to comment.
As a blogger what you need most is the traffic and as well as readers. Getting your blog exposed is quite a daunting task. Getting traffic to your blog is a sure indicator about is internet popularity. No traffic means no one is reading your thoughts and ramblings of your blog. Since the whole purpose of your blog is that you’re writing are heard in that particular niche you are operating. If your blog is optimized for search engine it can bring quality traffic and readers to your blog, so understanding of SEO is very vital for a blogger.
There are several e-books available online free as well as paid to master yourself how to optimize your site or blog, but not all of them could bring solution to your traffic problem. Picking the right one is key Aaron Wall’s SEO Book is one of the oldest SEO book as well as several today’s SEO experts where once the readers of this e-book. As you all know Search Engine algorithm changes very often and applying these old techniques won’t work, but Aaron’s SEO book is updated on a regular basis adding the latest trends going on the SEO industry.
Some of the important SEO techniques a new blogger should implement and follow are:-
1) Keyword rich blog posts – Most of the blogger doesn’t utilize the use of keywords in their blog posts. People finding information through Search Engines use key phrases to find information, that is they type in keyword phrases related to their search .Suppose they are looking for pet food they type in like healthy cat food and if you blog posts title and article doesn’t have that particular keyword phrase then it won’t appear in the search engine result pages (SERPs) There are several tool out there online for free as well as paid. My favorite keywords tool still is the Google Keyword tool.
2) Submitting to blog directories – One of the major factors in SEO is links and one of the best way to get link to a blog is submitting to directories which will gain some exposure to your blog as well it helps in getting your blog indexed. If you type in Google for blog directories you can get a tons of blog directories both paid and free ones. Search Engine journal has a good list where you need to submit your blog.
3) Install SEO plug-ins – SEO Plug-in is vital success to your blog to get traffic from search engine. Blogging platform allows you to have different plug-ins which makes blog more user friendly. Among those plug-ins are Simple Tags plugin. which allows you to create unique title, description and meta keywords which is great for SEO.
4) Link popularity - As I said above that links are one of the important factor in search engine algorithm, so you need to build link to your blog from external sites which is relevant to your content. Interlinking of blog posts is very important too. One of the best strategies to build links to your blog is to write interesting and attractive blog posts which will differently help you get backlinks to your blog. Vanessa Fox from http://www.vanessafoxnude.com has an interesting article about how to build links.
5) Blog often – Blogging on a regular basis is key to success. If you are posting 3 blog posts a week make it consistence. Since Search Engine bots love fresh content and the whole idea about a blog is to creating fresh content. Also SEO is all about content to be successful online you need to produce more interesting and relevant content on a regular basis, so volume blogging a term I use often in my blog is a very important factor in blogging.
Search Engine Optimization is not a difficult task if done properly you blog can get tons of traffic through search engines.
