Affordable Google Adwords Consultant with no long term contract

Are you loosing money and no profits from Google Adwords?

If you think setting up an account in google adwords, add your credit card info, adding keywords and ads for your campaign is easy and will bring in traffic then you are wrong. Most business loose money with Google Adwords rather than making profits if you did not do it right. I am a Google Adwords Professional with 8 years of Pay Per Click Experience, managed accounts ranging from $100 a day to thousands of dollars campaign.

In the last 8 years I was able to over a 100k leads for my clients via Google adwords campaign. So you are really looking for a Adwords specialists who can deliver, you have reach the right place.

Most business owners and website owners don’t have the time to manage the potential but most complex Google adwords program to monitor the bids, non performing keywords and improve the quality score.

Here is what I can do to improve and kickstart your Google Adwords campaign.

1. Identify the best keywords that will work for you.

2. Manage your Negative keywords list on a regular basis which can boost your Click through rate (CTR)

3.Help to improve your landing page and increase your conversion rate by adding call to action that works.

4. Restructure you Adwords campaign to increase your CTR and quality score for each keywords.

5.Improve your Quality score for each keywords and reduce your cost per click  for each keyword.

6.Test your ads and retain the ads which is more profitable and increases your CTR.

7.Remove the non performing keywords to increase your ROI.

Managing Google Adwords and using the Google Adwords interface is not rocket science but most business owners loose money with Adwords because it takes time and money to learn it and time to monitor the campaign on a daily basis.

My PPC campaign Pricing is affordable and most fair in the industry. I don’t charge on the certain percentage of you total campaign money you spend on Google adwords.

Pricing for Google Adwords Management Set up:-

$495 for small size campaign

$895 for medium size campaign

$1195 for large size campaign

Pricing for Monthly Maintenance and Adwords monitoring :-

$ 295  a month for small size campaign

$ 495 a month for medium size campaign

$ 695 a month for large size campaign

If you are planning about using Adwords to market your business profitably, please give me a call at 713-884-5102 for a custom proposal. I will give you a very competitive price based on your unique business needs.

Content is the king and it plays a very important role in the success of a website. If you didn’t do it right you it hard to get visitors and convert them. There are some elements in website content which needs to be consistent, organized and easy for the user to skim though.

1. Clear and Descriptive Heading – As every one know that most people online just scan the text than read the entire content. So the heading or title of the page plays a major part in the content structure. What heading ( h1tag ) does is it allow the visitor to know what the content of the page is all about. So make it clear and descriptive. Also using a heading tags has SEO benefits.

2. Content above the Fold – You most important content or the content that you want your users to read should be above the fold because it where the screen cuts of the web page. The chance of the reading the content below the fold is very less. The most commonly used screen resolution these days are 1024X768, so if you call to action and most important element of your website is below the fold it might not convert very well.

3. Consistency of the Font and color – All major content element of your website like heading, sub heading and content should have similar font and color if you try to use different variation in the content style you might confuse the user and make them leave. If you have too many color in your fonts and links on the screen, it will look cheesy and low quality website plus your marketing message will be hard to read and will send your prospects away.

4. Goal of your content – What is the point of your web page content? Do you have a goal that needs an action from the user. Every web page has its own goal weather it is an article, blog post or a product page. The content you’re writing must have a specific goal, something you want the site visitor to do. Decide whether the goal of a web page is to inform the visitor, or to persuade them to take some action, then make sure you achieve that goal.

5. Using of Emphasis and Bold – This should be used very carefully. Bolding and Emphasis a text is to attract attention to the user but overdoing this can kill your content and turn the visitors away. Also try to avoid different characters like too many exclamation Marks!!!!

6. Readability of the content – Readability make the page easy to read and inviting and pleasurable to the eye. Spacing(padding) of the text is very important usability issue of a website.
Spacing should be large and distinct enough that a reader is able to discriminate each individual word and letters. The important factors affecting readability relate to the relative proportions of horizontal to vertical space: line width, type size, and spaces between lines, words, and letters.

7. Title of Web page – A title of the web page is what the search engine visitors see first. The page title or the HTML page title should be explanatory and unique but not stuffed with keywords. Any title which a bunch of keywords doesn’t make sense to the user and would look spam.

8. Too Much Content – Don’t put too much of content in one page Online visitors don’t read too much of content they want to know who you are, what you can do for them and finally how to contact you for their requirements. If you have too much of content on your web page to find the information they need they will leave your site and go elsewhere. Also breaking up the content into bullet points like features and benefits will help the visitor to read.

9. Alignment of text – Alignment provides the structural framework of a content design. The best and the common practice is to align the content text to the left. Since the content alignment can affect the mood of the page as well as how effective it is at getting its message across.

10. Increase Text Contrast – Always stick to the high-contrast text while you adding content to a webpage. If you adding black text on a gray background it is hard to read. Research studies has shown that dark text on a plain background is fast to scan the content and imporve the reading performance than on a textured background.

The whole purpose of a content on a web page is to help the user and take an action based on that content. If you don’t follow the above said content usability issues, you might loose your visitor to elsewhere and also reduces the chances of increasing your website conversion.

If there is any other content issues you think I have missed out here please leave you comments.

Getting a better conversion from your website is very important. Why? Because your conversion rate is measured by the number potential visitors who are going to buy your products or services. Many website owners focus solely on to bring a lot of visitors to the site but they hardly focus on making that visitors to buyers. This problem can be solved by making some simple changes to their existing site or layout which will have a huge impact on overall conversion rate of the website.

Below is 10 techniques to improve your sites conversion with minimal expense.

1. Make it easy for Users – Make it easy for the user to use the site. It sounds pretty simple but there several elements in the design which make the visitors difficult to use the website, like for example, accessibility of your website, browser compatibility and finally the usability of the site. A potential visitors always look for more information about the products and services before they make a purchasing decision. Things like these can reduce the chance reduced sales from your website.

2. Value your Users Time – Time is important for everyone. If you website have too many complicated questions and hard to find things what the visitors is looking for is making the visitor to waste their time. This means scaring your visitors away. Some of the common mistake are asking too much information which is not required, having several steps to take action, important information are not able to find it easily etc.

3. Be honest to the user – Most people are very cautious about online transactions and giving out information online. So you need to keep them honest to increase your conversion for example having physical address, a valid phone number and some online trust certificates will increase the credibility of your website in the eyes of the user and increase your conversion rate.

4. Have a clear Return Policy/Privacy Policy – As I said above online customers always need to trust you so make clear everything in your return policy if you are having a e-commerce kind of site or privacy policy if you are collecting a lead. Online visitors don’t like their personal information being distributed to others. Also make these link to these pages easily accessible for example on a product page you can find return policy easily it can increase conversion as well as on the contact us form if you have privacy policy prominently placed can increase the conversion rate.

5. Multiple ways to reach you – All online visitors are not alike they are different in their approach as well as the online behavior is different too. They user different ways to reach you or find information on your website. Some online buyers like to talk before they buy other prefer email communication etc. So user multiple ways like live chat, phone number in all pages, contact us page easily accessible, forums if they want to discuss about your products and a blog as well to community with the user. Offering multiple ways to communicate increase your conversion rate.

6. User Reviews – This technique applies to ecommerce sites if users can provide honest opinion about your products through user review it will help the new users to read these opinions and make a decision. As testimonials increase your credibility users review will increase the chances of increasing your conversion rate. Provide a place for users to give their feedback about your products.

7. Discount Codes and Coupons – Discount coupons are not a new concept, shopper offline has always been enthusiastic about discount coupons because it helps them to have a substantial saving on their budget. Recently online discount coupons and promo codes has gain rapid importance. Today most of the ecommerce sites uses promo codes to increase their sales. Also there are several places online where you can promote your online discount codes. If you use Google local listing they also allow you have promo code for your business. These extra steps with online discount codes can increase your conversion as well.

8. Pricing Strategy – Again this is more relevant to ecommerce related sites because most of the online buyers are not aware of their shipping and handing cost until they reach the check out stage. If you could offer shipping calculators or a page specifically for shipping with all the cost details the customers would have a clear idea how much it is going to cost them before they buy. A good pricing strategy will always increase the conversion rate of your ecommerce site.

9. Tracking with Analytics – Imagine a football team coach, coaching a team without keeping a track of which strategies worked and didn’t work to beat the competition. This is the same with if you didn’t use a web analytic tool to track the activities on a website. Several website owners loose many opportunities to increase leads and sales because they fail to track and have a strategy to increase their ROI. In addition tracking the site through analytics will also tell why they are buy and why they are not. Web Analytics are also the key to reducing shopping cart abandonment rate. Use web analytics to measure the drop off in the sales funnel or buying process.

10. Website Testing – Not all websites are perfect it takes time and effort to make a website work. Now a days there are tools to test your website to find which one works and which didn’t work. Using tools like Google website optimizer you can test each every page of your website and see which layout or changes in design element got your the maximum sales. You can test anything on a website using these tools and see which one work better for you and increase your ROI.

There is no better way to increase your conversion of your website than doing nothing. Start right now, the more you experiment with your website the more you will learn and more opportunity to improve the conversion of your website. Testing these techniques on your website and constantly tracking them will see improvement and increase in your ROI.

Which conversion techniques worked for your websites? Please feel free to leave that in the comments.

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Over-Relying on your home page – Most of the website owners thing home page is the most important page of their website, and give less importance to the other pages of the site. Off course the home page is the first and it tells a lot about your business, but ignoring the other pages of the site is a big mistake on part of the website owners. Also home page can go certain limit where you can put and get the maximum out of it. The success of your home pages should be passed on to the other insides pages so that it will also bring in leads and sales to your business. Over dependence of homepage for traffic will reduce your chance of getting more traffic to your website, since all the focus is given to the homepage most of the conversion will happen on the homepage and the rest of the pages on the site won’t convert, because of no call to action and no importance given.

Three reasons why you need to optimize inside pages.

1) More targeted content – your website conversion will increase if you have more inside pages optimized for different product and services. Since each inside pages has more relevant content it will rank well on the search engines because of the quality content.

2) Getting Authority in Google – The more content you have on your website it will help to get Authority status in Google check out my earlier blog posts on Google Authority listing. More content makes your website to be more relevant to your site and it will help you gain more credibility in the eyes of Google and higher in search engine ranking results.

3) Focused product page – Having a single page dedicated to a product will generate more pages to a website. Which in turn creates more pages and more focused product page with all details of the product which helps in your PPC marketing as well as unique product page will convert more.

4) More Pages mean more traffic – Having more pages can bring in more traffic to the site which means more sales and revenue to your business. Another advantage of having more pages helps you identify keywords which you would not have thought of. Optimizing for those keywords will benefit the site as well.

Call to action is text/button/banner which will tell visitors to take an action on the website. Call to action comes in different forms it may be a heading, a button which stands out, a text link or a banner all of these will communicate your value proposition. Have you wondered why some of the best brands achieve the best conversion? That’s because they use call to action on day to day basis to grab the attention of the visitor online.

Creating urgency through call to action phrase is an important and effective method to increase conversion since the time frame in the call to action makes the visitors to respond quickly, since it will benefit the visitors if they respond to the action in a timely manner.

Below I have come up with Top 20 call to action which can be used either on a website or on a PPC ad which will increase the conversion rate.

1) Click Here  The most common and widely used phrase and the most effective in terms of conversion.

2) Call Now   Converts better if you have made your website telephone number prominently on your website next to the CALL NOW phrase.

3) Buy today   This Call to action phrases increases urgency on the part of the visitor to take action.

4) Register now  Converts better if you have kind of membership site or a newsletter.

5) Free shipping  Ideal for e-commerce web sites also works great during the holiday online sales.

6) Contact now This call to action phrase works well with a contact us form or email.

7) Get a free trial   If you have a Free Trial like 14 day or a 30 day it is better to highlight to the visitors on the website. Most probably the free trial version can be a full subscriber if you have this offer.

Buy now  Buy Now works well with a button also can be phrased out as order now.

9) Sign-up now  Works better membership sites and newsletter sign-ups.

10) Offer expires   This call to action needs immediate action on the part of the visitors. Also it works better if you add actually date to the offer.

11) Satisfaction guaranteed  Tell about the quality of the product also this call to action works well inside the heading of the AD of the Web page.

12) Best value  A “top rated” or “best value” label would be very effective in your Ad description.

13) Limited Availability/Limited Time Only This call to action again generates urgency on the part of the customers to take action soon.

14) Free Consultation  Often if you have free in your call to action is to contact you for an assessment, this is a great opportunity to convert the free consultation into buying your services.

15) Reserve Now This works well with travel and hotel industry because it creates the urgency to reserve when it is available.

16) Request for Free Quote  Free quote or Free Estimate phrase is a perfect all to action for insurance, home improvement kind of websites.

17) Money Back Money Back Guarantee” is a common phrase among car and vehicle dealers. This work better if you add like 90-Day Money Back Guarantee in your call to action phrase.

18)Talk to an Expert  If you are using a web chat “Talk to an Expert”.

19) Immediate Download   A perfect call to action for software related website. Customers are looking to get immediately after their purchase.

20) Easy to use  Is a call to action most used for software interface kind of applications. Like where application doesn’t any extra skill sets to use it.

I have added few more other phrases which if used properly can see awesome conversion results on your website.

26) Join Now

27) 5 days only

28) No Experience Necessary

29) Start Now

30) No fees

31) Free guide

32) Certified Expert

The bottom line that I have found that being creative in your call to action and staying one step ahead of the competition is crucial to increase your website conversion.

If you think any other call to action phrases is missing in this list, please feel free to put that on the comment.