Web Design & SEO For Small Businesses

In my previous post A landing page guide to Affiliate Marketers, I promised to get into more details about increasing landing page conversion for affiliate marketers. As I outlined in my previous post some of the strategies for landing page optimization. Today in this post I am going to say about the main elements which increase you’re landing page conversion by more than 15%-300% if you test it.

Improving your website conversion is continues process to generate better results from your website visitors. Optimizing your landing page also increases your sales and has a great ROI for each penny spend.

Below are some of the main elements which can increase conversion on the landing page after testing it in different ways according to your requirements.

1) Heading of the page: – Each landing page should be structured with a Heading which is very important since it is the first element each visitors see it, So It should be catch and draw the attention of the visitors The heading should be most relevant to the keyword search by the visitors If it is irrelevant the visitor might leave soon and your bounce rate increases which also affects your Quality Score with Google Adwords programs if you are using that as your PPC marketing effort.

2) Call to Action: – The location of the Call to Action makes a big difference on the landing page if you put up your call to action on the page where it is not prominent then it will reduce your conversion of the landing page, because it doesn’t stand out. Don’t confuse the visitors with too many call to action, I would advice to have more than 2 call to action on a landing age to avoid confusion, it can be a phone or a simple RFQ (lead) form. Use a lot of White space around your call to action to offset or highlight the call to action. You call to action can be an image or text but all it need to be prominent in the eyes of the visitor.

3) Copy of the Landing page: – Content is the key for any sales copy including for your landing page. The content of the landing page should have the ability to transforms words into a sale or a lead conversion. Let your copy of the landing page be more detailed in simple word which a layman can understand, with good amount of whitespace and bulleted point to highlight the benefits and features of your product and services. Copyblogger has a nice blog post about 10 tips for writing a ultimate landing page.

4) Graphics impact on landing pages:- Images create a big impact on your landing page conversion rate. The best method is to portrait an image which is relevant to your products or service offers that you re giving to your customers instead of using non-relevant graphics. Also make it a point to add a caption to your images these powerful words under the images can tempt the visitor to click on the image so make sure that the images are clickable and take to the conversion area such as a signup page or what ever action then visitors want to do for you.

5) Optimize your buttons :- Color and the size of the button matters in your conversion rate, Usually Red or Green convert better with a call to action on the button like click here, download or signup these text on the button is key for a better conversion. Also the location of the button is a very important issue because if the buttons are placed where it is not able to notice you are not going to get any click on that button. The size the bigger the better since it stand outs and you are asking the visitors to do some strong action on the landing page where chances are more than 60 % click on those big buttons. Urgency is what makes people to take action on the page so focus on the call to action on the button for high conversion rate.

6) Trustworthy testimonials and security: – People like to believe what other people say about the products and services before they buy. This part of winning of the visitors trust can be achieved by add testimonial on the page and try to make it a trustworthy one which people believe that is a genuine and win your trust and can increase your conversion overdoing the testimonials can hurt as well. Testimonials don’t need to be highlight or stand out; all you need to do is that it is visible on page so that before they do some action they are happy and satisfied that they are buying from a trusted place. Equally important is the privacy policy of your website even though not all visitors won’t read the privacy policy page but still it is good, since some really targeted visitors might go through your privacy policy which should at the footer which is the standard location and every visitor knows about it where it would be located.

7) Pricing:- What most of the affiliate marketers ignore about educating the visitor about the price of the products other related expense occur if they are proceeding with the checkout. Don’t try to hide the price with small fonts and make the visitor to buy the product or service. Make it clear to the visitor on the main landing page that how much it cost and if any additional costs like sales tax or shipping charges. This not only helps you to win the confidence of the visitor as well as increase conversion since the price are prominent next to the call to action either the product image or signup button.

Study shows that most of the online sales are lost on a site due to the lack of implementing the critical element that builds value and trust with your website visitors.

Are you motivated on posting often and regularly on to your blog every day? If you want to be a successful in blogging and make money online you need to be motivated by all means. Most successful bloggers keep themselves motivate every time and inspire themselves on writing interesting posts and keep going. Motivation is key for all your success it gives drive and inspires to take action and enthusiasm to blog. Motivation spurs you to blog when things are really getting tough. As we all know you need to keep posting to bring back your readers or increase RSS feeds.

I have just break down few point which you need to keep in minds to keep motivated

1)     Break big goals into smaller ones and reward yourself. Keep a goal like 5 posts a week and keep doing that, also reward yourself once you accomplish this goal.

2) When you write a post ask your readers to put comments about your posts and share their feedback as blog posts. Ask them what they want to hear from you?

3 ) Stock up the blog posts for days where you don’t have the energy to write or day where you don’t have time. This stock blog posts which you have written will help you during that period.

4)  Set yourself a time when to blog. Give it a time especially in the morning when you are fresh or at night when your kids are sleeping and you won’t get disturbed. Make that a regular schedule for writing blog posts.

5) Keep a notepad every time when an idea pops up in your mind not it down, it may be while you drive or wherever, keeping note of the idea on which you want keeps you motivated.

6)  Make blogging as a fun, enjoy your blogging, take blogging as an entertainment not that you are forced to do this job. If you take blogging in a positive mind weather you reader like it or not, make sure you enjoy blogging.

7)  Keep acknowledging your blog how it transformed your life and your daily time investment and commitment, that has changed your life. Celebrate your blogs success at every stage this is a good motivation factor.

8)  Another way to get inspired is to read other blogs, I got inspired to write this blog posts from blogging tips, There Ram Karthik wrote an interesting blog post called  6 ways to get new content ideas. So reading other blog posts and visiting forums can inspire you to write.

     Each and every blogger has your own ways to get motivated. Also share that with other bloggers so that they can get motivated. Put your thoughts and insight about getting inspired in the comments.

 

 

Text Link Advertisement is a buzz on the internet after the popular Page Rank Which Google award to web pages Text link advertisement has become an industry by itself.

Text Link Advertisement is good way to make some money from your website or a blog. If you have developed a good Page Rank you chances of earning will increase. There are different ways to find text link partners there are so many text link brokers available online or if you have a high traffic site you can contact the advertisers directly which reduces the middleman. One of the most popular text link brokers is Text-link-ads they have several advertisers in different niches looking for text links ads.

The advantage of having a text link on other sites will drive traffic to your site. Some of the top 10 tips to increase revenue for your text link ads are

1.  Place your text link ads where visitor see when they come to the site this increases chances of advertisers placing ads on your site.

2. Place a text ad on your blog after each posts or articles which is a good way to call to action.

3.  Use Pay per click program like Google Adwords to set traffic to your land page so that potential visitors will click on one of the TLF affiliate to go to TLF website and if it converts you will be paid.

4.  Increase your Page Rank through Search Engine optimization andLink Building strategies a higher page rank will definitely increase the potential of earning more money from TLA ads.

5.  Create multiple websites this strategy can earn or double your income from Text Link Ads, but your must be cautious since it takes time to develop and build a content website, a minimum of 6 months is what it takes to develop good traffic site.

6.  Ask your friends and relatives to signup with text link ads through your site tell your friends about the opportunity the internet offers to make money online. Advertisers use your sites or blogs Alexa rank as a

7.  Increase the number of pages on your blog or site so that the advertiser’s text link ads will appear in all pages this will attract more advertisers.

8. Increase your Alexa ranking, Text link ads and advertisers value the Alexa ranking as gold there are several way to increase your Alexa ranking measuring tool that how much your site link is worth.

9.  Make the TLA ads integrated with your category section, Study shows that Text links ads like navigation get higher click through rates.

10. Text Link Ads affiliate program is a pretty good one If you have a page like this one on your blog or website you can sell their affiliate program and make money while someone join this program through your affiliate one.

So anyone if interested in making money online through selling text link ads join them through my affiliate link.

Enjoy making money online.