Web Design & SEO For Small Businesses

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Pay per lead program is one of the favorite money makers for online marketers and webmaster alike. The reason why there is huge demand for these kinds of programs is because there is no need of sale.Usually Pay per lead programs are designed to promote free services or products, it is popular with newsletter subscriptions or free download kind of programs which allows the sellers to capture certain information of the visitors.Generally these programs are paid low like $.50 to $5.00 but the conversation for this kind of program is high.

Since no purchase is done by the website visitors, the conversion rate is high. So who ever is referring this lead will earn revenue. Some of the best pay per lead affiliate programs is real estate and mortgage which can generate high pay per lead rates.

Pay per lead programs are not easy money making kind of programs, if not done correctly you might loose a lot of money.Here are some of the strategies you need to use for a successful pay per lead campaign. 

1)     Send traffic to pay per lead affiliate programs landing directly. Buy Sending traffic directly to your merchants pay per lead page your conversation rate will increase, and the chances of loosing your customers will be less. Most programs will allow this to do that.2)     Use pay per click to generate traffic to your pay per lead affiliate programs. Since most of these affiliate programs doesn’t need to buy anything, but just provide your information to receive those free stuffs. So usually the bid rates for these pay per lead program will be less. Create keyword phrase which is cost less while bidding for PPC.

3)     Create different websites for different categories, so that you can get targeted quality traffic to you site and then capture their information though opt-in lists. Use this list to shoot email with links to these programs. Since person in these lists has already shown interest in these kinds of products or services they can be targeted customers. When ever you come across a pay per lead program related to that theme you can sent email to this list and the conversation would be high since they are already interest in this kind of products or services. 

Avoid the following mistakes while using pay per lead programs

1)     Avoid programs which will install Adware and Spyware on visitor’s computers. This can have a real bad effect on your pay per lead program. Visitors doesn’t like to install these kind of software installed on their computer.

2)     Don’t sell visitors information for money to others. Have a private police and terms and condition page on your website which will tell clearly about the policy and terms about using your visitor’s information. Most of the visitors usually read these private policy and terms and condition before submitting their information.

Leading pay per lead affiliate program websites where you can find some interesting pay per lead affiliate program for your website. 1) www.ShareAsale.com
2) www.cj.com
3) www.neverblueads.com
4) www.directleads.com
5) www.callwave.com
6) www.linkshare.comHere is a study I did a while ago, I used a pay per lead program which involves downloading free software after the visitors submitting their information and I would get $1.25 per conversation and another pay per sale program where I would get $3.50 for each sale by sending referral to the merchants site. I tested the program for few months and here is the result of the test.

In the month of June I started using email marketing and increased my PPC spending as well. I didn’t use much pay per click program on the pay per sale for that month.

My spending on the Google Adwords was just $30 a month. And I used one of the NeverblueAds program for testing. Pay per lead programs can be more lucrative than any other affiliate program on the web.