Is Over Optimization dropped your traffic?
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Recently most of the website owners started seeing a big drop in traffic some of them as much as 90% drop in traffic. Some of the owners also saw a drop in ranking as well for their main keyword terms.Do you think it is Google penalized for sites which is over optimized? A thread on webmaster world today there is a huge discussion about that.So what constitutes an over optimized pages? Below are few tips on avoiding over optimization of your web pages as well as keep your ranking on the search engines.
1) Don’t Over optimizing the title with repeating the keywords several times. Just focus on one keyword at the beginning of the title, and try to write the title as a sentence so that it is use for the human visitor.
2) Write your
3) Don’t make your H1 tags as keywords but make it a sentence and make sense to the user.4) Instead of using keywords strategically inside the content make keyword flow look like natural you can solve that problem using long tail keywords.
5) Don’t use the same keywords phrase to link back to the website use different variation of the keywords and make sure that look like natural in the eyes of the search engines.
Reducing over optimization can get back your lost traffic but it is always try to do it right the first time so that way you don’t need to go through all these kind of trouble.
21 Weird ways to start a PPC Campaign
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No PPC campaign is perfect it needs constant monitoring and tweaking and testing to get the results through Pay Per Click. Often some of the following ways are ignored while managing a PPC campaign. I often came across these kinds of problem with each new PPC Account I get to manage. Managing with these weird ways can cost your Campaign a pretty good fortune.
1) Add 10000 keywords in one ad group.
2) Use your company name as the title of the AD.
3) Use Keywords like Best, Cheap inside the AD.
4) Always use your Home page as the destination URL.
5) Use one AD copy for the entire campaign.
6) Bid on Broad Phrase Keywords.
7) Having Privacy Policy, Terms and Condition, about us and Contact us links on the landing pages are a waste of time.
8 ) Target the whole World to get more traffic.
9) Use Positive Keywords instead of Negative Keywords.
10) Always Bid High to be on top.
11) Run your PPC campaign on the search engines.
12) Don’t Turn on the Time Schedule on your campaign or your might loose traffic.
13) Turn On the Search Network and Content Network.
14) Click on your own Ad to increase CTR.
15) Add the conversion Code on the Landing Page, Product page and all pages but not on the success page or thank you page.
16) Writing an Boring Heading on the landing page.
17) Adding keywords to your Ad copy will reduce the Quality Score.
18) Use generic keywords like loans, homes & cars.
19) Get into a bidding battle with your competitor.
20) Create the Adwords and Analytics accounts separate for tracking purposes.
21) Put Contextual Ads like Google Adsense on the landing page to cover the PPC expenses.
If you think there are more ways you can mess up your Pay Per Click Campaign please post that on the comments.
Keywords Density Does it really Matter in Search Engine Optimization?
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This question is been asked several times by SEO but so far there is no clear answer to how much percentage of keyword should we use to optimize a web page content. There are several tools out there to find the keyword density of a web page but what is the real answer to how much keyword do we need to use on a certain amount of words in a page.
When I think about keyword density my thoughts is that we need to have keywords density but don’t overdo or under do it. As we all know content is what really matters at to search engines and the human visitor. But if you have content which doesn’t have any topic then it is of no help both from the search engines point of view as well as in human eyes. That’s where keywords come in. The whole idea of having keywords more than once is because that makes that particular page is relevant to a certain niche.
Saying said that, keywords density is important but it should be written in such a way that it shouldn’t look like it is stuffed. While optimizing a web page content a SEO copywriter needs to keep in mind that the content he is writing should appeal to both search engines and website user.
Here are some points a SEO copywriter need to focus while writing a SEO optimized content for the web.
1) Focus on one keyword theme and write the content just based on that theme instead of just repeated the keywords several times on the heading of the web page till the footer of the content.
2) Do through keywords research before planning to write the content. So that you get more keyword ideas to chip in to the content as well as you would be able to enlarge your content because of you are armed with more keywords that can add more content.
3) Try to use more long tail keywords more often inside your content it not only reduce keyword stuffing as well as your web page can draw more long tail keywords traffic.
4) Add your keywords phrases where it really matters in places like Meta Title and Meta description also on the heading of the web page.
5) No traffic is great if it didn’t really convert at the end of the day. So just writing content for the sake of it is not going to work for your favor. Instead writing interesting and compelling which users are hunger for.
Take Advantage of the big company’s laziness to optimize their Products pages
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Search Engine Optimization is a long and challenging process, since it takes quite lot of time to achieve results through SEO; you can take advantage of this and make money through affiliate marketing. As an affiliate marketer all you are concerned is to make money so why not try this way optimize your web pages for your promoting offers which big companies and brands are not doing it. Today I did a search for Red Nike Shoes in Google I found not a single popular online shoes websites where not coming up in the top ten results. Below is the screen shot of that result?rednikeshoes1.jpg
Why do you think these top Shoe websites are not interested in ranking under natural search engine ranking, because they are lazy as well as some of their individual product page URLs are not search engine friendly and these big companies don’t want to change that. But why do we need to optimize that affiliate product which big players are not in the top ten. Because these bigger companies want to be visible as well as traffic for that products which is very important. So why exploit these opportunity to your advantage to make money through Search Engine Optimization.
10 Relevant Tips to Improve your website goal conversion
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If you have a website, you need that to convert what ever your conversion goal is right, so understanding what the wants and meeting those expectation on your website should be your first decision when you build a website that converts. No wonder people get frustrated when they find no conversion on their website after wracking their brains and mind to find a unique website address and spend thousands of dollars on web development and trying to get compelling content and finally trying to get top ranking and traffic to their site and what nada no sales. Here I have put forth 10 relevant tips to make an impact on your website to make a sale or lead.
1) Understand your visitors what they are looking for when they stumble upon your website. Meeting their expectation when they reach your website should be the first and the fundamental goal while your develop a website. Make the visitors find the product and service they are looking for. Ensure your website format meets expectations like navigation links, web content and goal process.
2) Clear website usability when a visitor comes to your website they have some idea where the links usually on a website like top navigation, left navigation and footer. If you try to alter those common standard navigation techniques you are making the visitor frustrate and make them to leave as fast as they came. It is like how you drive your car on the road and the rules changes in each city that makes the driver frustrate, because they are not used to those kind of rules where they came from. So having a providing a clear navigation standards and other elements on your website is key to improve conversion.
3) Useful Content about the products and services you offer, don’t make the user struggle to find the details necessary to make a purchase or lead. Always try to make few clicks for the users to find the necessary information.
4) Avoid distraction to the user cluttering with graphics can distract the user mind and leave without a purchase. All you gain from a user is few seconds to make them to take a decision so make it right without unwanted offers and confusion to the user. If you are selling a products the page should only contains content and graphics related to that product only. The rest of non related offers or graphics and go to the most non prominent part of the web page.
5) Scan key feature of your products and services through bulleted points and highlight it to the user. As I said on the earlier tip that users are very impatient and don’t want to spend too much time on a website because their are several choices online. So within those few sections make the user to make the purchase. The user have the habit of scanning the main features of a product or service quickly and allow them to drill down to that for more details easily and fast.
6) Provide transparency of the users information collected through your website like lead and request a free quote forms. Adding a privacy policy or return policy if you are running a ecommerce site will increase conversion because of the transparency you provide to the users and make the comfortable to give you the information.
7) Don’t make the visitor lost or users location, tell the users where are they on your website by providing appropriate breadcrumbs so that they can navigate back to the pages where they came from. Breadcrumbs is an very important website usability which every website owner should keep in mind when they build their website.
Compelling relevant Sales Heading makes the visitors and the search engine bots to know what the page is all about. Also provide the same consistency in your pay per click campaigns as well so that when the users arrives they can find the right message from what the PPC advertisement was talking about which will improve website, conversion.
9) Cut short your conversion process any delay or more steps in your purchase or lead form increases the possibility of site abandonment. Try to reduce the form fields ask only what is mandatory, try to get your checkout process not more than 2 steps. Also create a simple registration form will help returning visitors make the checkout process fast, thus reduce shopping cart abandonment.
10) Testing and adding useful elements can improve your conversion too, Test your website for browser compatibility, ask couple of friends to do a test drive of your website conversion process and ask for their feedback and incorporate those recommendation if you think is useful into your website. Also adding elements like search box for visitors to find products that they can’t find also increases in conversion rate.
Understanding who your site users are and knowing what they are looking and focusing on and also please your website visitors with a good user experience can maximize both your user retention and also you final conversion rate.
