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Buying a Existing website is very lucrative if it is done correctly, since theses sites are already build and is bring traffic. You are benefiting from the efforts of others who have worked on this site. You can buy these existing websites from different websites, forums and auctions like eBay etc. An existing websites are sold from $10 to more than a million.
Buying an existing website has many advantages but it doesn’t mean it will guarantee you success. One of the top reasons to consider buying established websites is because of the traffic flow from various links and referrals, as you all know traffic is key for any online business. I have come up with strategies and things to look up for while buying established website, in the quest for buying existing websites if couldn’t find the right website would be a nightmare.So consider the following steps below before buying an existing website to make money online.
Traffic – all Internet entrepreneurs knows traffic is vital for any online business. The sole purpose of buying an established website is because of the traffic the website is generating. There are several ways to find traffic of an existing website. Before negotiating with the website owner you need to get website stats or raw log from the website host. Although there are several online tools out there to give you an idea of what kind of traffic and an approximate amount of visitors it is receiving every month, asking the owner for more details is important. You need to get at least 6 months old data to come to the conclusion weather the website is receiving consistence traffic. Also these data will give you more details about the website weather the traffic is coming from search engines, referral links or directories. Even if the established website is generating traffic you need to know from where it is coming from some of the website owners try to create fake traffic from link farms and other kinds of black hat techniques which will get the website banned from search engines. The Quality visitors which you need to look up are search engines traffic, traffic from authority sites and Directories. This traffic is genuine and targeted traffic, so if you buy this established website there would be potential of generating more money online.
Domain age – Domain age of the existing website is important to not only since it is established but also in the eyes of the search engines. An older domain has value because it has been online for a longer period of time. Usually it is hard to find older existing website for sale because it is costly as well as hardly anyone sells because of their effort they have put into it. But if you are lucky by chance and able to grab one check for the domain age you can do that using who is of their website. But some time the domain owner has the option to make who is information private. In this situation you can either ask the owner or check the website in way back machine tool to find. Usually this would help you to determine the age of the website domain name. An Idea old domain should be at least 3 years old.
Unique content – When you buy an existing website you need to get the ownership of the content as well. One of the reasons you are buying the website is because of this unique content. Always looks for quality and good content with lots of pages. If the website has quality content you will have the potential to grow, it will have loyal and regular visitors.Also before you buy you need to check weather the same website content is been duplicated elsewhere. You can do that by typing the content within “content” in the Google search box. If it is unique the search results will show only one site who is the original owner of the content. Also make sure the owner has the full ownership of the content otherwise in future you will be trouble.
Page Rank – Page Rank is very important for a website; it shows the authority of a website in which ever niche it is. A website builds up its page rank via links from other website. My advice is to go for a website which has a page rank higher than Five. A PR 5 website should have good quality links from other authority sites from the same niche. This gives you an advantage in future selling of your site or its growth. A website gains its page rank through quality links as well as if it is older domain the chances of getting higher page rank is high.
Link Popularity – Link popularity is important for any website to rank higher in search engine results. Google, Yahoo and MSN algorithms is build with link popularity the more quality links the website has the chances of ranking higher in Search Engine Result
Pages (SERPs). You can check the links of an existing website by typing this “link: www.domainname.com” command in the Google or any other search engine search box. Right now MSN has stop allowing showing the Link popularity command. There are also other tools which will show you the link popularity like www.marketleap.com or if you do a search in Google you can come up with different tools for link popularity.
Monetization opportunity – You need to check weather the existing website has the monetization opportunity. If the website is in a good niche and has good amount of traffic you can monetizes. There are several ways to monetize like advertisements, paid links, reviewing products and affiliate marketing. The whole purpose of buying an existing website is to make money online through website monetization.
Current Revenue streams
– Ask the website owner what are the current revenue streams the website is making currently. If it is not monetizes properly. There is more opportunity to make revenue from it. Also check with the website owner how much it is making money right now. Usually the total price of the website is determined by the revenue it is generating right now. Usually the price of a website is 12 -24 months total value. Support from previous owner – Also if there make sure the previous owner of the website is ready to support the website. Each website is build in different programs and platforms so you need the support of the owner for atleast a while until you master it very well. Also support during the website transferring a good website owner always supports the site which he builds with great effort all these years.The bottom-line is considering all the above things before buying an existing website to make money online.
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